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About Us

About Swim Essentials

How we started

At Swim Essentials, it’s all about essentials that make you shine. What started in 2017 with a mission to make summer items fun again has grown into a brand that combines style, fun, and Swim safety. From eye-catching prints to sustainable production: we bring summer to you, wherever you are. With products specially designed to make both you and your little ones sparkle on every sunny day, we create unforgettable summer moments!

The Swim Essentials Experience

Sunny days call for style – and at Swim Essentials, we ensure that you and your little ones shine and sparkle every summer! What began in 2017 with one goal in mind: to make essentials trendy and accessible for everyone, has now evolved into a brand that transcends borders. Inspired by our iconic white Inflatable Swan, we release new, trendy collections every year that add extra flair to your summer. From cheerful Arm bands for Swimming & stylish Swimwear to the most fashionable Inflatables – we combine fun, Swim safety, and fashion in one!

Our Atelier in 'S-Hertogebosch

In our own atelier in ‘s-Hertogenbosch, we not only design and produce the coolest Swimwear, but we’re also constantly improving our production process to make it more sustainable.

Every pattern, stitch, and material choice is made with care, not just for comfort and style, but for the planet as well. Starting in 2025, our entire Swimwear collection will be produced sustainably. This means using high-quality recycled fabrics, reducing waste during production, and working closely with suppliers who share our values.

Sustainability isn’t just a trend for us, it’s a long-term commitment to doing better every year.We’re proud to take these steps in our own atelier, where innovation meets craftsmanship. By keeping a part of the production close to home, we can ensure fair working conditions, minimize transport emissions, and guarantee the quality you expect from Swim Essentials.

We learn, grow, and improve with every season to make sure your summer is not only stylish but also responsible. Because we believe that looking good and doing good should always go hand in hand.